When referring to his role as a consultant, William jokingly refers to himself as a "health and fitness mercenary."  He has availed himself to a variety of freelance consulting opportunities over the years with major health and fitness industry leaders such as Weight Watchers, Nautilus, Bowflex, Scwhinn, American Council on Exercise, and Braun Thermoscan.

His work has included but is not limited to:



• Fitness programming and development

• Ghost writing content for inclusion in print publications and websites

• Health and fitness testing

• Industry-specific technical assistance with marketing focus groups

• Investigative field research for product development

• Technical assistance for fitness video projects

• Technical editing of fitness manuals and didactic materials

• Tradeshow demonstrations